It’s the crudely-drawn devil in the corner of this marketing shot that makes it so hilarious. They’d made it pretty obvious by this point that they wanted to paint a very clear picture of their thoughts on young women smoking cannabis. As can be seen they’re types to snuggle up with a green devil and stick stickers on him saying VICE, INSANITY and DEGRADATION. You have to wonder whether the decision to bring cartoon devils into your serious campaign against cannabis means you’re already flogging a dead horse.